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Apr 24, 2020

In this week's episode of The Grocery Insider, in association with HRA Global, we speak to Gellan Watt, global brand and creative strategy consultant. 

0 - 9 minutes Introduction to Gellen

  • Founded an agency in 2003 which was sold in 2016.
  • He has since been investing and consulting.
  • How are brands reacting to the COVID-19 crisis?

9 - 19 minutes: Will the future bring more collaboration?

  • Will we see more collaboration? More outsourcing?
  • How do you justify a marketing budget in these times?
  • Gellan tells us about looking beyond the crisis to returning to a new normal.

19 - 28 minutes: When we come out the end of this, how will things have changed?

  • The rise of digital media.
  • Looking back to the financial crisis and September 2011, would you have done anything differently running your business back then?

28 - 36 minutes: Brand vs Agency relationship

  • How do you think the current events way of working will change the brand vs agency relationship?
  • Gellan talks about in-house agencies.

36 minutes: What is the one piece of advice you would give to food and drink brands right now?

  • Gellan says that it’s best for brands to stay appropriate right now, but to not go quiet.

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