Episode 22: Behind the bar: what’s for sale in the pub of the future? Beer, low and no alcohol and hard seltzers with Ben, Dom and Fran

Mar 22, 2021

In the second episode of Season 3 of The FMCG Insider, in association with HRA Global, we talk to an expert panel within the beer and wine trade about upcoming trends in the industry. We speak to; Dom South, founder of Brand Fitness Ltd and former Marketing Director at Green Kind; Ben Lockwood, the On-Trade Marketing Manager for BrewDog and Fran Bridgewater, a fellow CIM member currently working at the Drinks Network. 

We talk about:

Beer and wines in through the off-trade channel

• What has Covid done for the brewing trade?
• Has this caused an uptick in sales through the multiples
• Have there been particular product trends?

Hard Seltzer, Kombucha and Alcoholic Teas

• Will these become popular in the UK?
• Who's buying these?

Retailer attitudes towards trends

• Are the retail buyers aiming to get behind the trends now or later?
• Are online wholesalers more innovative?

Low and No Alcohol

• Will these become popular once the on-trade is open?
• Is there a market for this?

Looking to the future

• What will the on-trade look like in 12 – 36 months time?
• Will contactless change shopper behaviour?
• The importance of the sommelier

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