Episode 7: The Future of Category Management

Jul 31, 2019

In this week's episode of The Grocery Insider, in association with HRA Global, we speak to David and Alexis from Category Wins. 

Get to know David and Alexis (0 mins)

• How did David and Alexis begin working in the food industry?
• What was the thought process and aims behind Category Wins?
• Alexis' role in the business
• Scaling up the business in five years

Understanding Category (8.30 mins)

• Defining what category means 
• Recorded before the Asda/Sainsbury's merger was decided, David and Alexis' thoughts on this
• Will it happen?

Retailers (14.55 mins) 

• Where will Tesco go now?
• Ranking of the retailers
• Where does Waitrose go from here? 
• What are the aspirations of Waitrose?
• Post-potential merger, where does Sainsbury’s go from here?
• What could happen to ASDA?
• Thoughts on discounters Aldi vs. Lidl changing behaviour

Emerging Markets (32 mins) 

• When new markets emerge, how does this impact Kantar/Nielson to categorise and code them to help us better understand the market?

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