Feb 7, 2020
In this week's episode of The Grocery Insider, in
association with HRA Global, we speak to John Farrand from The
Guild of Fine Food.
Get to know John Farrand:
- How did you get started working in food and
- Quick summary of the Guild of Fine Food
- Education and training
- Academy of Cheese
- Trade Events, Fine Foods North in March in
Harrogate - 12-13,000 businesses.
- Food Awards - Great Taste started in 1994 with 250
entries, now just under 1300 entries.
- World Cheese Awards
- Integration with regional trade awards?
Protecting Food Heritage and interacting with
- How does the Guild of Fine Food bump into a
wholesaler, high-end retailer, how would that work? How do they
interact? Readers of the magazine?
- 40 years for a long time, are there any changes
over the 40 years, seen of the travel in the market and
- Organic - gone from boom to bust especially in
cheese. Is organic a trend that is particularly susceptible to
changes in economics and cycles of food fashion?
- Is slow produced food closer to the world you work
- Era from the 50s gently on the way out, foods back
into their more natural state, would you agree?
- Gourmet vegan foods in the future for the
An American Trade Deal and
- American trade deal - may be muted - from a fine food perspective
to you welcome the ability to import from the states? Do you have
the same concerns about differential standards that mainstream
producers may have?
- Turning to labelling, this is an area of a lot of
interest do you guys get involved in provenance claims etc.
2020 Fine Food Trends and a career in the
- 2020 any trends you think we will see or start, any
predictions for the year? (fermentable foods, coffee,
very good ready-meals)
- What advice would you give a fresh-faced graduate
to do or not do as they start their careers?
If you would like to feature on the podcast or have
any questions, get in touch firstname.lastname@example.org